Booking Travel project
Project summary
Statement
👉
The challenge is to develop a straightforward Version 1 of the platform that aggregates data from multiple transport options without initial customization.
Goals
🎯
To quickly develop and launch the site to facilitate user testing and iterative improvements. The aim was to enhance conversion and acquisition rates through A/B testing, mirroring successful strategies from other projects.
Design process
To achieve the goal of creating it within one week, it was necessary to start the definition process and quickly develop an interface that could be tested later and iterated upon subsequently.
Define
Site architecture
Ideate
Wireframing, brainstorming
Design
Style guide, High fidelity screen
✍️ Define
Site architecture
I began by establishing a site architecture that meets our project's initial needs. This groundwork helped lay the foundation for the desired user experience.
💡 Ideate
Benchmarking
I benchmarked existing solutions I developed multiple wireframes to visualize the potential user journey. The selected wireframes were refined into the final user interface.
Wireframes
🎨 Design
Get inspiration for the style guide
The design was inspired by warm colors and engaging illustrations to foster a modern and welcoming atmosphere. The choice of orange, pink, and purple hues was strategic, intended to evoke warmth and appeal aesthetically to the user demographic. The design also included detailed landscapes to enhance the thematic relevance to travel.
Key Takeaways
The platform's mockups were developed within a week, demonstrating the project's rapid execution. The site is currently under development, with future iterations planned based on user feedback. This project highlighted the importance of swift development for early testing, setting the stage for subsequent enhancements based on actual user interactions.