Hello, I'm Laetitia,
‍Product Designer 👋

I’m known for my dynamic approach to crafting intuitive solutions, guiding projects from concept to deployment with a strong focus on user needs and unwavering commitment to delivering impactful results.

View my projects
Let's connect!

A glance at my work

I've tackled a wide range of projects across B2B and B2C sectors, delivering solutions for both mobile and desktop platforms in startup and scale-up

My skills

👩🏼‍💻
Product Design
User-Centric Design
User experience design
User research
Accessibility design
Design thinking
User Studies
Design System management
Wireframes & Prototyping
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Product Management
User needs identification
Roadmap prioritization
Cross-functionnal projects
Web development knowledge
Data analysis
Business & user needs alignment
Cross-functional team leadership
🛠️
Tools
Design : Figma, Sketch, Miro
Research and analysis : Hotjar, Google analytics, Amplitude, Power BI, ChatGPT 4
Organization : Notion, Jira, Monday, Airtable, Trello

About me

I'm Laetitia, Product Designer (UX/UI).

I have great empathy that leads me to pay special attention to others. That's why I place the human experience at the core of my work. I've been working in startup and scale-up environments for 5 years.
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Graduated in social sciences, my true schooling happened within various companies (hello, unconventional path!).
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I've found immense joy in collaborating with enthusiastic and caring teams, elements I find crucial in delivering great projects. 😊

Also proud participant of Figma Config! 🥳

San Francisco - June 2024

💼 Experiences

May 2024 - PRESENT
Freelancer
Product Designer / B2B SaaS Projects
• RATP: Designing a cross-platform HR tool to simplify complex workflows, improve usability, and deliver tailored experiences for HR teams and employees.
• JobPass: Driving product strategy and designing a recruitment platform inspired by the stock market, enabling talents to assess their value and match with tailored opportunities.
June 2023 - PRESENT
FREELANCER
Product Designer / Stealth Booking Project
• Played a key role in designing and testing MVPs for a taxi concierge service, which later pivoted to a ticket purchasing platform for trains, buses, and carpooling.
• Engaged in A/B testing, refining designs that improved conversion rates by 14%.
• Collaborated with cross-functional teams (engineering, product, marketing) to define product requirements and deliver tailored design solutions.
• Currently managing complex workflows across multiple internal projects, creating a scalable and efficient Design System to ensure consistency and optimize processes.
December 2022 - MAY 2023
Full-Time
Product Designer / Bloomays
• Redesigned SaaS recruitment platform interfaces, creating a cohesive design system across three platforms.
• Boosted lead generation by 15% and fostered a design-thinking culture with workshops for cross-functional teams.
• Conducted user research and built high-fidelity, pixel-perfect designs for enhanced usability and engagement.
March 2020 - October 2022
Full-Time
Product Designer & Manager / Neoness Sports Club
• Led the design and launch of a web and mobile app, increasing user engagement by 20%.
• Iterated based on user research, data analysis, and testing to continuously improve the platform.
• Managed cross-functional projects with Product, Tech, and Marketing teams, ensuring seamless collaboration and project alignment.
• Enhanced internal processes through co-design workshops and cross-team collaboration within squads, driving innovation and efficiency.
january 2019 - FEbruary 2020
Full-Time
UX & UI Designer - Associate / Krank Club
• Boosted user acquisition by 70% through user-centered app design and agile development.
• Conducted user research and prototyping, increasing app downloads by 12%.
• Contributed to business strategy by participating in OKR definition, roadmap planning, and overseeing the entire user-centered design process from prototyping to final visual design.

📚 Education

year 2020
The Design Crew Class
Received Product Design training and an enriching Design Thinking method delivered by product designers from Alan, Doctolib, Drivy, Lydia, Qonto... which are French unicorn startups.
2018 - 2019
Sup’Internet school (Certification in digital strategy management)
Intensive training in web development, web design, and web marketing.
2015 - 2018
Université Paris V Descartes (Bachelor's in social sciences)
An enriching degree in sociology, ethnology, psychology, and societal trends.

Shall we journey together?

E-mail: hello@laetitia.tech